Marketing News

Refillable Personal Care Gets a Taste of Chupa Chups

Wild Refill teams with the nostalgic lollipop brand for a tasty spin on sustainability.

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By: Lianna Albrizio

Associate Editor

Wild Refill had a wild idea to merge the moment’s three hottest industry trends: nostalgia, food and sustainability with a new collaboration with Chupa Chups. Wild’s new collection features scented refills for deodorant, body wash, hand wash and lip balm in a variety of Chupa Chups-colored refillable cases that match the lollipop signature flavors like cola, strawberries & cream, cherry and watermelon. Keeping with the current renaissance of the late 1990s and Y2K, the refill personal c...

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